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Expensive Wine Doesn't Taste Better

Experiments have shown that if drinkers are unaware of the price of a bottle of wine, they tend to prefer the cheap stuff slightly more than pricier bottles. Belinda Chang, wine director at New York's The Modern, finds fault with studies like that, though: "A wine might not taste the same in a diner as in a five star restaurant. It will taste different depending on whether you drink it from a gorgeous Riedel hand-blown glass or from a tumbler. You might hate your date or be totally head over heels in love." [NYP]

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