Last night on Parks and Recreation, Tom Haverford had a business plan: a "high-end Kahlua-style liquer" called Snake Juice. It's made by mixing "a bunch of alcohol together, [adding] some sugar and coffee, and some other junk, and it kinda tastes like Kahlua."
To get the word out there, he gave a Guerrilla Marketing 101 class to his coworkers, and we got to hear Ron Swanson practice saying, "Give me a shot of Snake Juice, I hear it has a dope aftertaste."
Later at the nightclub, Tom offered a bunch of genius investment ideas, including: "open a nightclub called Eclipse that's only open for one hour, two times a year. Cover charge: $5000."
Video: Guerrilla Marketing Tutorial
Video: Convincing Ron Swanson + The Eclipse Nightclub
Video: Ron Swanson Sells Snake Juice