Texas-based burger chain Whataburger — with 120 locations in the Dallas-Fort Worth area — isn't worried about a little friendly competition from In-N-Out, which just opened two new locations in Dallas. (Despite the fact that people camped out waiting for In-N-Out to open and that their hamburgers are literally driving people to tears.) In fact, they sent a pair of cowboy boots to the new restaurants. How neighborly!
The Larry Mahan ostrich-skinned boots were made in Whataburger's signature orange. A spokesperson said: "At Whataburger, our Texas roots run deep. What better way to welcome west coast In-N-Out than with a pair of real cowboy boots." A little bit of a reminder the California-based In-N-Out is on foreign turf?
Here's the press release:
WHATABURGER WELCOMES CALIFORNIA'S IN-N-OUT TO THE LONE STAR STATE
(SAN ANTONIO – May 12, 2011) Whataburger, a Texas burger icon for more than 60 years, welcomes California’s In-N-Out to the Lone Star State. To show its Texas hospitality, Whataburger will have orange cowboy boots delivered to In-N-Out’s new Frisco and Allen locations.
“As two companies with similar principles, putting the highest value on quality and freshness, we look forward to a little friendly competition,” said Joel Griffiths, Regional Director of Operations, Whataburger Restaurants, L.P. “At Whataburger, our Texas roots run deep. What better way to welcome west coast In-N-Out than with a pair of real cowboy boots.”
Whataburger has a long and rich history in the Lone Star State, having started as a small roadside burger stand in Corpus Christi, Texas in 1950. Today, Whataburger is still famous for its fresh, never-frozen, made-to-order burgers and friendly customer service. Whataburger is also known for using a five-inch bun, rather than the industry standard four-inch bun, to serve up Texas-sized burgers for Texas-sized appetites. Still family owned and operated, Whataburger was declared a Texas Treasure by 77th Texas Legislature.
With more than 120 locations in the DFW area, including restaurants in both Allen and Frisco, it doesn’t matter if you are a night owl or an early bird; Whataburger is open 24 hours a day, seven days a week, 364 days a year.