The Slutburger genre of television commercial — a term coined by Gawker — is both irresistible to watch and irresistible for Carl's Jr./Hardee's to produce.
Combine ground meat, exposed female flesh, and sordid fast food lust. Drop the video online and blogs light up with celebrity hysteria and/or predictable feminist outrage. And if it's really dirty, the local TV news will pick it up with a cry of "Won't someone think of the children?" Or, alternatively, the company will give Access Hollywood the "exclusive" behind-the-scenes footage for extra, uh, sizzle.
The company knows what it's doing: Just three days ago, Hardee's posted a (somewhat satirical) video in which they admit, "We believe in putting hot models in our commercials because ugly ones don't sell burgers."
As such only the hottest models get to film a burger-y sex tape. Chronologically, there was Paris Hilton (2005), model Cameron Richardson (2005), Audrina Patridge (2009), Padma Lakshmi (2009), Kim Kardashian (2009), and most recently, the reigning Miss Turkey 2010 Gizem Memiç. Here now, Carl's Jr. Slutburger commercials through the years.
Video: Paris Hilton For Carl's Jr. (2005)
Video: Cameron Richardson For Carl's Jr. (2005)
Video: Audrina Patridge For Carl's Jr. (2009)
Video: Padma Lakshmi For Carl's Jr. (2009)
Video: Kim Kardashian For Carl's Jr. (2009)
Video: Miss Turkey For Hardee's/Carl's Jr. (2011)