Throughout the rise and fall of the controversial, formerly caffeinated, highly alcoholic fruity beverage Four Loko, its creators have kept silent. Until now: Jeff Wright, Jaisen Freeman and Chris Hunter talk to Salon about how they came up with the name, the evolution of its flavor profile, why they don't advertise with "celebrities, characters, scantily clad women," and more. [Salon via Zagat]
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Four Loko's Creators Speak
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