Watch Jamie Oliver Dress Up as a Giant Tomato

Last night on Jamie Oliver's Food Revolution, world-saving chef Jamie Oliver continued in his quest to promote healthy eating in schools in Los Angeles. Which meant getting a bunch of people to dress up as fruit and vegetables and hand out free, healthy lunches to kids on their way to school. (Jamie Oliver sure loves to wear costumes.)

"They were worried about us creating drama and conflict with reality TV," said Oliver. "The LAUSD made me dress like this." When one of the parents asked him for a hug, Oliver told her, "Of course, but don't squash me. Unless you like ketchup."

While definitely a stunt, his team also handed out flyers which resulted in thousands of emails being sent to the school board, so, uh, success!

Video: Jamie Oliver Dresses Up as a Giant Tomato

Bonus Video: Jamie Oliver Does Impressions

· Jamie Oliver's Insanely Extensive Costume Collection [-E-]
· All Jamie Oliver Coverage on Eater [-E-]
· All Jamie Oliver's Food Revolution Coverage on Eater [-E-]