Jersey Shore Cast Required to Promote Italy's 'Good Food'

The next season of Jersey Shore, which begins filming next month in Florence, Italy, may be significantly more sober than previous seasons: the mayor of Florence, with a contract, has forbidden the cast from being filmed drinking in public (see the translation).

In addition, there's a requirement that the show should "Bring out the lifestyle of the Italians (not the Americans in Italy), our culture and good food." It seems Italians are not too happy about the show and its loose affiliation with their culture? We can't imagine why.

Anyway, is this the end of the Jersey Shore as we know it? Or is MTV just heading to Italy to spend a lot of time filming the cast drinking in an apartment? Or, is it going to be like an actual real, travel show? Here's the full set of rules, via wonky Google Translate:

1. Exclude from shooting clubs, bars and meeting places that promote the reckless consumption of alcohol.
2. Do not shoot kids who drink in public. Boys 'Jersey Shore' will be filmed while running the city without alcohol in my hand.
3. Florence as a town not to promote drinking.
4. Promote interaction between the actors and the city never known before.
5. Bring out the lifestyle of the Italians (not the Americans in Italy), our culture and good food.

· Il reality «Jersey Shore» sarà girato a Firenze [Corriere Fiorentino via NYP]
· All Jersey Shore Coverage on Eater [-E-]