This morning "April F.," the director of Starbucks' new "Global Mobile Beverage" program, announced a mobile app that allows customers to order a coffee and have it delivered to them, via a barista on a scooter, no matter where they are. The program will be launched in seven major cities, where the coffee chain will send out "two scooter baristas per every square mile to ensure speedy service." They also threaten an upcoming service involving malls and rollerblades. What could go wrong?
· Introducing Starbucks® Mobile Pour [Starbuck via @starbucks]
· All Starbucks Coverage on Eater [-E-]
· All April Fools' Day Coverage on Eater [-E-]