This morning "April F.," the director of Starbucks' new "Global Mobile Beverage" program, announced a mobile app that allows customers to order a coffee and have it delivered to them, via a barista on a scooter, no matter where they are. The program will be launched in seven major cities, where the coffee chain will send out "two scooter baristas per every square mile to ensure speedy service." They also threaten an upcoming service involving malls and rollerblades. What could go wrong?
Starbucks' Mobile Pour iPhone App Delivers Coffee by Scooter
by Paula Forbes