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Starbucks Turns Forty and Throws Itself a Party

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Starbucks turns 40 this year, and they're celebrating with a new logo, a new line of food, and a 44% increase in earnings over the holiday quarter. The coffee chain will also run an ad campaign that hopes to tug at your heart with slogans like “Forty years of expertise. One-of-a-kind taste. Endless moments to enjoy.” And they're giving away snacks!

The line of food, called Petites, will feature snacks like mini cupcakes, cake pops and whoopie pies, all under 200-calories. Starbucks will give away samples of these Tuesdays through Saturdays between 2:00 and 5:00 with the purchase of a drink.

As for Starbucks' new logo, a store in Times Square will be the first to bear it. The revamped logo drops all text, and it seems to be part of an effort to expand internationally. Starbucks executive Howard Schultz said, "Outside of North America, we're sitting with less than 6,000 stores, so there's a large runway for growth and opportunity." They're looking at China and India, as well as eying Russia and Brazil farther down the road.

· Who Will Drink to 40 Years of Starbucks? [NYT]
· Coffee Talk: Starbucks Chief on Prices, McDonald's Rivalry [WSJ]
· Starbucks at 40: An interview with CEO Howard Schultz [USA Today]
· All Starbucks Coverage on Eater [-E-]
[Photo: Marco Pako / Flickr]

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