Blair River, the 6-foot-8 575 pound 29-year-old spokesman for the Heart Attack Grill restaurant known for its epic stunt-ish food and commercials, passed away on Tuesday at the age of 29.
Apparently he was the marketing genius behind many of the restaurant's commercials and the idea that anyone over 350 pounds could eat at the restaurant for free. He also came up with the "warning on the front door of the restaurant from the Surgeon General, urging: 'Go away, if you come in this place, it's going to kill you'." The British Daily Mail called him a "gentle giant."
Here's a commercial for the "Heart Attack Grill Diet Program" starring River himself:
Video: Heart Attack Grill Diet Program
· Heart Attack Grill Diet Program [YouTube]
· 575-pound Heart Attack Grill spokesman dies [Arizona Republic]
· Gentle giant spokesman for high-calorie burger chain Heart Attack Grill dies at just 29... of pneumonia [Daily Mail]
· All Heart Attack Grill Coverage on Eater [-E-]