The latest lady to be featured in the grand tradition of Hardee's/Carl's Jr. Slutburger ads (tm Gawker)? Miss Turkey. To promote their new 500 calorie turkey burger, duh!
The reasoning, as they say in the ad below, is this: "To help you remember our delicious new charbroiled turkey burger, we hired Miss Turkey. To help you remember Miss Turkey, we put her in a bikini. And to help you remember Miss Turkey's bikini, we had it designed with little tiny pictures of our charbroiled turkey burger." Of course!
As to whether this ad will actually play on television? Well, it features significantly less unchained fast food lust than, say, the chain's Padma Lakshmi, Kim Kardashian or Audrina Patridge ads, so maybe? But there's no word yet.
Video: Miss Turkey - Charbroiled Turkey Burgers at Carl's Jr.
· Miss Turkey - Charbroiled Turkey Burgers at Hardee's [YouTube]
· All Carl's Jr Coverage on Eater [-E-]