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Bravo's Top Chef Marketing Gimmick

bravo-topchef-upfront-party-150.jpgDuring next week's Top Chef All-Stars finale, Bravo viewers will be treated to glimpses of three simultaneous upfront parties during commercial breaks. What's an upfront, you ask? Why, it's an "'invitation only' advertising soiree" during which networks try to sell their ad space. [AdAge]