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Jay-Z and the Mystery of Armand de Brignac

jay-z-champagne-150.jpgIn Jay-Z's 2006 video for "Show Me What You Got," the rapper waved away a bottle of former-favorite Cristal in favor of another champagne, Armand de Brignac, which has sold out every vintage since. The question is: did he have anything to gain from recommending that champagne in particular? [Atlantic]