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Groupon's Super Bowl Ads Didn't Work

groupon-super-150.jpgNielsen tracked whether big-budget ads during the Super Bowl actually directed traffic to companies' websites, and Groupon's "controversial" ad only got them a 3% bump. They did get the biggest share of marketing buzz after the game by far with a 10.5% share; the buzz was so big, in fact, Groupon ended up pulling the ad. [Fast Company]