Looks like Groupon's trollish, "controversial" Super Bowl ads backfired a bit, and now the company has come to the defensive, writing in a blog post: "We would never have run these ads if we thought they trivialized the causes – even if we didn’t take them as seriously as we do, what type of company would go out of their way to be so antagonistic? ...In fact, the feedback led us to make changes to the end of our ads that further encourage our fundraising." [Groupon]
Groupon Gets Defensive
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