On The Colbert Report, Stephen Colbert tipped his hat to Big Flats, the new 50-cents-a-can beer from Walgreens. Not only that, he made it a sponsor of his show! Not the main part of his show — that honor goes to BudMilAdamsHeineCoorsRona — but the unaired second hour which features a segment called "Tip of the Hat, Pass Out on the Sofa." He also sampled it on air and declared himself not drunk enough to enjoy it, making Big Flats "the perfect beer to drink after you've already finished the sixer of beer that cost more than a carnival goldfish." Check out the video below.
Video: Stephen Colbert Tips His Hat to Big Flats