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SunChips Introduces a Quieter Compostable Bag

The voice of the people has been heard! Frito-Lay is rolling out another 100% compostable SunChips bag, but this time it's quieter. The company pulled their first stab at compostable packaging after customers complained it was too loud; in fact, back in August Today discovered that the noise of the bag being crinkled was louder than a New York subway. Now Today's crack scientists are at it again: in the video below, they measure the decibels of the old bag vs the new one. The result? The new one is "a little better."

Video: New SunChips Bags Easier on the Ears

· Frito-Lay Hopes New SunChips Bag Quiets Critics [AJC]
· New Sunchips Bags Easier on the Ears [MSNBC]
· All SunChips Coverage on Eater [-E-]