You guys: McDowell's from the classic 1988 film Coming to America has its very own Yelp page (hit the slideshow above for screenshots). The Queens-based McDonald's knockoff, owned by Cleo McDowell (John Amos), is where Akeem Joffer (Eddie Murphy) and Semmi (Arsenio Hall) get a job and prevent Samuel Jackson from robbing the place.
If you haven't seen the film — what is wrong with you? — a quick recap: Under investigation by McDonald's, McDowell's serves a "Big Mick" instead of a "Big Mac" Mr. McDowell explains: "They both contain two all-beef patties, special sauce, lettuce, cheese, pickles and onions. But they use a sesame seed bun. My buns have no seeds." Later: "They got the Golden Arches, mine the Golden Arcs."
The fake Yelp page has been up for over three and half years (the first "review" dates back to May 2008). Now, it might be a "cute" and funny Easter egg that Yelp admins have happily ignored, but it doesn't speak well to the reliability of anything found on Yelp. Most grown-up services including Facebook and Google+ keep very tight reigns on fake accounts.
The website Yelp is the home of fake reviews of real restaurants, degenerate, frenzied Elites, and reviews of un-open restaurants. Now add "home to fake reviews of fake restaurants."
Here are video clips:
· McDowell's [Yelp via Buzzfeed]
· All Yelp Coverage on Eater [-E-]