Burger King Calls McDonald's Commercial 'Degrading'

Burger King is all upset about the German McDonald's ad below, which depicts a little boy having his McDonald's lunch stolen by bullies every day. Eventually he wisens up and hides the lunch in a Burger King bag. Suddenly, no one wants his lunch any more. (Oh, yes, they did.) Anyway, according to AdAge, Burger King issued a statement saying, "McDonald's has broken the rules of comparative advertising by degrading the Burger King brand" and McDonald's has agreed to pull the ad. Really, if Burger King just kept making totally insane hip hop unicorn ads, it wouldn't matter much what McDonald's does.

Video: McDonald's Package

· McDonald's Agrees Not to Air Spot About Burger King [AdAge]
· All Burger King Coverage on Eater [-E-]
· All McDonald's Coverage on Eater [-E-]