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Endorsement Wire

Would you buy something just because Tom Colicchio or cookbook author Dorie Greenspan told you to? Websites like GiltTaste and OpenSky, a website that recommends products celebrities like, are banking on it. OpenSky founder John Caplan compares his site to Facebook: "You choose the best people that are relevant to your passions and interests and they share fantastic items with you." [AP]

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