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Adrià Enlists The MBAs

Ferran-Adria-Telefonica-MBA-Contest-Eater-National.jpgToday in Madrid Ferran Adrià and the Spanish telecom giant Telefónica announced the next steps in the development of elBulli Foundation. According to the press release, Adrià will enlist the help of MBA students from ten of the most prestigious business schools in the world to come up with ideas for the think tank, which is set to open in 2014. The announcement also included details on the technology Telefónica will provide the foundation. [El País]

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