David Chang's Momofuku empire is going global: the New York chef's new Sydney restaurant, Sei?bo, is opening in the Star casino this week, and reservations are open now. It's Momofuku's first venture outside the US, although plans for two Toronto restaurants are also in the works. The restaurant will serve a fifteen-ish tasting course menu from executive chef Benjamin Greeno that, according to the Sydney Morning Herald, is "loosely based on the Japanese kaiseki multi-course meal" but draws inspiration from Sydney.
So what does that look like? Chang himself tells the SMH that he himself isn't sure yet: "We don't have a feel for our audience yet. We have to develop a relationship with the Sydney public."
Anyway, the meal costs a whopping $175 (US$181), which, as Ryan Sutton of the Price Hike notes, is pricier than Chang's upscale New York restaurant, Ko. Chang responded via Twitter that this is due to higher food costs down under — "try buying breakfast here...bacon, eggs, toast coffee - easy $25-40 bucks!" — but also hinted that cheaper fare is on the way: "Want to be around sydney a very long time. we promise to find way for cheaper alternatives (hint)." Smells like another Australian Momofuku is on the way.
· Seiobo [Momofuku]
· Chang Makes Beeline For City's Heart by Pleasing its Stomachs [SMH]
· All David Chang Coverage on Eater [-E-]
· All Momofuku Coverage on Eater [-E-]