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Marketing Gimmicks: McTV

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2011_10_mcd.jpegMcDonald's latest vehicle for global domination: McTV. The ubiquitous burger chain is launching its own TV channel, "a digital network of exclusive original content targeted at dine-in customers." Programming will be customized to specific communities and will include local news and mini-features on upcoming films, albums and TV shows. Also, Mayor McCheese and the Hamburglar will debate hot-button political issues. Or not. The channel will be rolled out in the next few months. [LAT via Eater LA]

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