Is Starbucks flirting with the idea of moving into the juice bar business? Page Six says yes: they claim Starbucks CEO Howard Schultz has hired a manager from New York juice bar Liquiteria to fly out to Seattle to training baristas in the fine art of juice pressing. Starbucks reps say this is all "rumor and speculation." If you're going to be spreading rumors, though, at least it's a juicy one? Sorry.
A source told Page Six: "He said he wants to start dividing coffee shops within weeks to make one half a pressed juice ‘grab and go’ bar." Starbucks already sells smoothies and a couple juice choices, so it's really not that big of a stretch to imagine them expanding into pressed juice.
· From Java to Juice Bars [Page Six]
· All Starbucks Coverage on Eater [-E-]
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