Chef Chris Cosentino is known for serving offal at his restaurant Incanto in San Francisco, and in this excellent interview with Vanity Fair, he explains how he would convince someone to eat brain: "I would tell you to harden the fuck up and try it. It’s not like you’re going to a restaurant and they’re putting a pile of dog shit in front of you. You see what I mean? Nobody’s saying, 'Here’s a big plate of broken glass.' It's real food. In a lot of places in the world, this is food they eat every single day." [Vanity Fair]
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