Chef of New York City's Butter restaurant Alex Guarnaschelli (and host of Alex's Day Off and frequent judge on Chopped) is now a spokesperson for the I Can't Believe It's Not Butter!® spread.
Guarnaschelli is the daughter of cookbook editor Maria Guarnaschelli, and the website says that "she grew up watching her mother enjoy her toast at breakfast with the delicious taste of I Can't Believe It's Not Butter!®" She apparently has "passion for the spread" that "continues to this day" which leads to the recipes like Fresh Cranberry Spread and Crustless Quiche With Goat Cheese & Scallions. For some reason we don't think things made with I Can't Believe It's Not Butter!® will be served at her restaurant Butter, but you never know.
· I Can't Believe It's Not Butter! [Official Site]
· All Alex Guarnaschelli Coverage on Eater [-E-]