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Starbucks to Launch a 31-Oz Big Gulp of Coffee: The Trenta

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Unsatisfied with existing sizes Short, (8 ounces), Tall (12 ounces), Grande (16 ounces), Venti (20 ounces), and Venti Iced (24 ounces), Starbucks is launching the 31-ounce Trenta. The Trenta will cost fifty cents more than the Venti Iced, and will similarly only be available for iced drinks. We guess it's hard to keep drinks that large warm? Or maybe it's a liability to serve that much hot liquid?

Anyway, the Trenta will appear in Starbucks in fourteen states including Virginia, Georgia, Florida, Texas, Hawaii and Arizona on January 18, California on February 1, and nationwide May 3. Perhaps Starbucks saw a gap in the large-beverage market now that 7-Eleven has downgraded the Big Gulp by four ounces?

· Starbucks 31-oz "Trenta" Cup Size Set for US Debut [Reuters]
· All Starbucks Coverage on Eater [-E-]

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