Vodka-Powered Chocolate Milk Is For Adults, Really

Ginuwine's Adult Chocolate Milk billboard. [Photo: Lee Reedy]

Adult Chocolate Milk: like regular chocolate milk, except with booze in it! Apparently Adult Beverage Company co-owner Tracy Reinhardt had the idea for the product when she added vodka to her kids' leftover chocolate milk. After a Facebook post about the drink generated lots of comments, she partnered with a friend to produce the drink. The duo marketed the product to celebrities, starting small (The Real Housewives of Beverly Hills' Adrienne Maloof-Nassif) and moving on to bigger stars as the drink got more popular (Patti LaBelle! P. Diddy!), and now R&B singer Ginuwine is the sexy milkman spokesman for the company.

Said her partner, "We knew our friends and relatives loved it, but when celebrities started to say they loved it, we knew we were onto something." Adult Chocolate Milk is available in over 20 states and starting May 1, the company will expand the line to sell Adult Orange Cream, Adult Fruit Punch, and Adult Limeade.

Sounds like all you need to do is add a little whipahol and you've got yourself a party.

· Chocolate Milk Gets a Grown-Up Twist With Some Vodka Added [USA Today]
· All Novelty Beverage Coverage on Eater [-E-]