clock menu more-arrow no yes

Filed under:

New Starbucks Logo Optimized for Asia

New, 1 comment

starbuckslogo-ql.jpgThe new, wordless Starbucks logo may have been designed with an Asian market in mind: marketing researchers have found that logos with rounded, soft shapes tend to do better in Asian markets. Starbucks does have plans for a massive Chinese expansion, and is eying India and Vietnam as well. [Fast Company]

Sign up for the Sign up for the Eater newsletter

The freshest news from the food world every day