The new, wordless Starbucks logo may have been designed with an Asian market in mind: marketing researchers have found that logos with rounded, soft shapes tend to do better in Asian markets. Starbucks does have plans for a massive Chinese expansion, and is eying India and Vietnam as well. [Fast Company]
Filed under:
New Starbucks Logo Optimized for Asia
The Latest
All the Kitchen’s a Stage
The rise of the open kitchen has changed how diners experience their meals, and the way chefs approach their work
Filed under:
Here Are the 2023 James Beard Foundation Media Award Winners
Congratulations to all the winners
Loading comments...