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UMass Sets World Record With 422-Foot-Long California Roll

About 300 people wearing matching shirts and sushi chef caps got together to roll the world's longest California roll at UMass Amherst on Monday, and beat UC Berkeley's previous record by 92 feet, for a total of 422 feet. The roll used 650 sheets of nori, 200 pounds of rice, 200 pounds of imitation crab, and 100 pounds each of cucumber and avocado. Video full of lots of whooping and hollering UMass pride below.

Then, after the record was broken, they threw the whole thing away as the rice had been sitting out too long. According to commenters, UC Berkeley ate theirs. So who's really the winner here? Certainly not hungry people, that's for sure.

Video: UMass breaks world record for longest California roll

· UMass sets world record for longest California roll [Daily Collegian]
· All World Record Food Coverage on Eater [-E-]

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