KFC is launching a new line of packaging that will reduce their plastic and foam usage. Among the predictable post-consumer recycled cardboard boxes and drink cups is a reusable sides container that is both dishwasher safe and microwaveable. That's right: mashed potatoes and coleslaw will now come in a plastic container that KFC expects you to take home, wash, and reuse. It has some sort of futuristic "ventless vent" system, which allows moisture to escape through the lid without a hole. Which is pretty neat! The reusable side container is apparently the first of its kind in the fast food industry.
Video: KFC Introduces Consumer-Reusable Food Containers
· KFC’s New Reusable Side Container Honored with 2010 Greener Package Award [BusinessWire]
· KFC Introduces Consumer-Reusable Food Containers [YouTube]
· All KFC Coverage on Eater [-E-]