KFC Rents Advertising Space on College Women's Behinds

Hey, you know what's sexier than a bunless fried chicken sandwich? College co-eds! Here's yet another marketing gimmick from KFC, but this time they're using real live people as their advertisements. Or, well, part of them: the fast food chain is paying college women to walk around their campus with the logo for the Double Down sandwich emblazoned on their behinds in order to reach their "key target of young men." Says a rep, "we've established yet another advertising first — one that's fitting of the Double Down's head-turning history." Classy!

· KFC Recruits College Co-eds for Double Down Promotion [NRN]
· All KFC Coverage on Eater [-E-]