One of the few Conde? Nast publications based in Los Angeles, Bon Appe?tit plans to relocate its editorial headquarters to New York City later this year, announced Charles H. Townsend, Chief Executive Officer today in a press release.
More of a shocker: Barbara Fairchild, the magazine's Editor-in-Chief, who's been with the magazine for 32 years, will be stepping down. Fairchild will stay on with Bon App as the magazine transitions over to New York, at which point a new Editor-in-Chief will be named. She will "pursue other opportunities, including future projects for Conde? Nast."
Is this because of a floundering digital strategy? Back on July 28th, Fairchild said that the magazine would be "increasing [its] presence in the digital world" and that an iPad/iPhone app was to be released "within two weeks." We looked in the iTunes Store, it's still not out.
New York City-based Bon App won't get very long to use the now-shuttered Gourmet magazine's test kitchen. Back in August, Condé Nast signed a deal to move its headquarters from Times Square to 1 World Trade Center now under construction at the ground zero site in Lower Manhattan, which is expected to be completed in 2013.
CONDE? NAST TO RELOCATE BON APPE?TIT EDITORIAL HEADQUARTERS TO NEW YORK
NEW YORK, NY, September 20, 2010 – Conde? Nast will relocate the editorial headquarters of Bon Appe?tit magazine from California to New York later this year, announced Charles H. Townsend, Chief Executive Officer of Conde? Nast.
After 32 years at Bon Appe?tit – serving the last 10 years as Editor-in-Chief – Barbara Fairchild will be leaving the magazine to pursue other opportunities, including future projects for Conde? Nast. She will continue in her current role through the magazine’s transition to New York, at which time a new Editor-in-Chief will be named.
“The move of Bon Appe?tit’s editorial headquarters to New York is part of the company’s continuing efforts to strategically align our brands for future growth and to enhance efficiencies and coordination by consolidating our assets,” said Mr. Townsend.
The award-winning Bon Appe?tit is the most affluent food and epicurean title and delivers a vital readership of nearly 8 million culinary enthusiasts. The magazine has a rate base of 1.5 million.
Bon Appe?tit is published by Conde? Nast, a division of Advance Publications, which operates in 25 countries. In the United States, Conde? Nast publishes 18 consumer magazines, two trade publications and 27 websites that garner international acclaim and unparalleled consumer engagement.