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Wisconsin Restaurant Trademarks Goats on the Roof Concept

The goats on the roof of Al Johnson's Swedish Restaurant.
The goats on the roof of Al Johnson's Swedish Restaurant.

Thinking about getting some goats to trim the grass you're growing on the roof of your restaurant? Too bad! A Wisconsin restaurant owner has trademarked the concept, and you will hear from his lawyers if you try to use roof goats to promote your own business. Lars Johnson of Al Johnson's Swedish Restaurant in Door County, Wisconsin has used goats on his roof to attract customers since 1973, and trademarked the practice 14 years ago.

Since then, he has pursued the owners of other restaurants across the country who have used similar marketing gimmicks; his lawyers even made a Wisconsin gift shop take down a fake goat that was on their roof. A Georgia restaurant opted to pay a licensing fee to keep their goats. Looks like you're either going to have to haul the lawnmower up there to take care of all that unruly sod, or pay the price.

WSJ: Lars Johnson Has Goats on His Roof and a Stable of Lawyers to Prove It

· Lars Johnson Has Goats on His Roof and a Stable of Lawyers to Prove It [WSJ]
· All Marketing Gimmicks Coverage on Eater [-E-]

Al Johnson's Swedish Restaurant

10698 N Bay Shore Dr Sister Bay, Wisconsin 54234

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