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Baby Carrots to Mimic Junk Food and Become Extreme, Sexy

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The new faces of baby carrots.
The new faces of baby carrots.
Photo: Crispin Porter + Bogusky

Because Americans must be tricked into doing things that are good for them, carrot growers are banding together to create a marketing campaign for baby carrots that mimics branding efforts for junk food, Cheetos in particular. Included: package redesigns as you see above, carrot vending machines in schools, "scarrots" at Halloween, and ads which feature "extreme, futuristic and even, yes, sexy" carrots.

Not everyone thinks these efforts are sneaky enough, however: someone who is an "ad psychologist" says "kids may be disappointed to find all the flashy ads are really just for carrots" and advises "putting an orange (but natural) dusting on carrots that mimics Cheetos." Ever wonder why you have a childhood obesity problem, America?

· Baby Carrots Take on Junk Food with Hip Marketing Campaign [USA Today]
· All Child Obesity coverage on Eater [-E-]

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