Celebrity chef and child nutrition advocate Jamie Oliver won a TED grant for $100,000 to "educate every child about food, inspire families to cook again and empower people everywhere to fight obesity." And, despite this video requesting ideas, it seems like he actually has a plan! A good one!
Oliver intends to use the money to start an organization which will be run off the profits of a line of healthy food products, and then plow that money back into creating community kitchens and an anti-obesity online community. Also planned: a "fleet of food theater trucks" which will be used to educate kids and parents. We don't know exactly what that last bit means, but we hope it involves puppets. Perhaps with people dressed as giant pea pods or giant prawns!
Here's a video of Oliver explaining the project and asking for input:
Jamie Oliver: How Can We Raise Kids' Awareness of the Benefits of Fresh Food So They Can Make Better Choices?
· Congratulations Jamie Oliver – 2010 TED Prize Winner [TEDPrize via Epi]
· How Can We Raise Kids' Awareness of the Benefits of Fresh Food So They Can Make Better Choices? [OpenIDEO]
· All Jamie Oliver coverage on Eater [-E-]