Stay Puft Marshmallows from Ghostbusters Made Real, $19.99

Rejoice, fans of 1980s comedic paranormal investigation films about those who bust ghosts (aka Ghostbusters), your dreams have become a reality with Stay Puft brand marshmallows. The officially licensed collectibles are caffeinated (over 100 mg each), allowing you to stay, er, puft all day long. They also come in a keepsake rubbery, "marshmallowy-feeling box."

From Pete Hottelet's Omni Consumer Products, which makes other movie/television tie-in products like Brawndo (from Idiocracy) and the Tru Blood drink (the TV series True Blood). He once said of his products: "Right now, marketers have their eyes on the so-called 'third screen' with a focus on mobile. Well, guess what the 'fourth screen' is? Real life." Hopefully the marketing campaign does not involve a component which destroys part of Manhattan.

Ghostbusters: It's the Stay Puft Marshmallow Man

· Stay Puft Caffeinated Gourmet Mashmallows [ThinkGeek via Big Shiny Robot]
· Fake Brands Made Real [-E-]
· All Omni Consumer Products Coverage on Eater [-E-]