It should come as a surprise to exactly nobody that one-man-brand Tyler Florence will endorse anything for the smallest sliver of face time and the potential of capturing a larger market share. "MMM, MMMM, Myanmar!" So what's really great and why you should watch this video — enough to make any of us lactose-intolerant — is the unintentional truthiness of the opening line: "It's one of the highlights of my career to be part of the milk campaign!" That's true, Tyler but also sad. Watch until he butchers the word barista then go buy some Silk Soy Milk, just out of spite. Bonus points for naming the campaign "Milk the Moment."