Bon Appétit magazine is doing a pop-up at Lincoln Center during September's Fashion Week in New York City for the third year in a row (September 12-16). The Bon Appétit Café — "a location for food lovers, fashionistas and New Yorkers to meet, eat and rejuvenate" — will serve coffee and pastries from Le Bernardin, Baked NYC, and Momofuku Milk Bar from 9-10 AM. Lunch will be provided by the likes of Rick Bayless, Emeril Lagasse, Cat Cora, Bill Telepan, and half a dozen others. And in the evening, there will be a "chic wine bar" with small plates from Mario Batali and Daniel Boulud.
Since the cafe's tagline is "Where Food Meets Fashion," will there be any "meeting" or collaboration by chefs and fashion designers? Not exactly! New Conde Nast exec Carol Smith, in charge of Bon App and Gourmet, who famously said back in April, "What's the difference between food and fashion? Not much," told WWD, "I don't think there has to be that literal of a connection... It's not going to be, 'Today, Zac Posen will be making his favorite paella and Michael White is going to be there helping him.' I don't think that's going to happen."
FOOD MEETS FASHION WHEN THE BON APPÉTIT CAFÉ™
POPS UP AT LINCOLN CENTER:
FEATURING CELEBRITY CHEF DISHES INSPIRED BY FASHION
For Immediate Release, August 12, 2010 –The Bon Appétit Café™ at Lincoln Center arrives on the scene September 12-16, 2010 at the new home of Fashion Week, New York’s famed Lincoln Center for the Performing Arts.
The Bon Appétit Café™ will take over various locations in the lobby of Avery Fisher Hall—located at 64th and Columbus—to create a location for food lovers, fashionistas and New Yorkers to meet, eat and rejuvenate.
“Taste is the touchstone of both food and fashion, so Bon Appétit is delighted to bring these like-minded crafts together for a remarkable week of inspiration, entertainment and fantastic food,” says Carol Smith, Vice President, Publishing Director, Bon Appétit | Gourmet.
The Bon Appétit Café™ at Lincoln Center will be open to the public from 9:00 a.m. to 10 a.m. for breakfast, featuring extraordinary coffee and pastries from Michael Laiskonis (Le Bernardin), Matt Lewis and Renato Poliafito (Baked NYC) and Christina Tosi (Momofuku Milk Bar).
Bon Appétit will then host a grab-and-go café from 11:00 – 3:00 p.m., where celebrity chefs will headline the menu with specialty soups, salads, sandwiches and desserts. The café will feature recipes from:
Rick Bayless (Frontera Grill, Topolobampo)
Cat Cora (Bon Appétit Executive Chef)
John DeLucie (The Lion)
Emeril Lagasse (Emeril’s, NOLA, Delmonico’s Steak House)?
Marc Murphy (Landmarc, Ditch Plains)?
Missy Robbins (A Voce)
?Bill Telepan (Telepan)
?Laurent Tourondel (BLT Market)
?Michael White (Marea, Convivio)?
In the evening, a chic wine bar will highlight exquisite small plates featuring recipes from Mario Batali’s Otto and Daniel Boulud’s restaurants, from 5:00 – 9:00 p.m.