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Pop-Tarts World Media Reaction Round-Up

Pop-Tarts World.
Pop-Tarts World.
Photo: Gred Morabito / ENY

Today Pop-Tarts World descended on Times Square, serving unholy Pop-Tarts based snacks including the now-infamous Pop-Tarts sushi. The media went totally nuts, and by the end of the day, nearly every food website had taste-tests, commentary and slide-shows. Here are some of the better ones we saw.

· Zagat/Pastry Chef Ashton Warren:

It's not bad, but it's not good, either...The texture is all wrong. You get the crunch, but there shouldn't be a crunch when you're eating a fruit roll-up.

· The Awl:

The store looks like Lisa Frank threw up everywhere, but in a good way.

· Eater NY:

The most impressive part of the space, however, is the Varietizer, where you punch six flavor selections into a touch screen console, and a robot device moves up and down a column stacked with the treats, pulling your picks with a suction-cupped arm, then depositing them into a pile down below.

· Fox News/Shep Smith:

Pop-Tarts now has a store in Times Square. Pop-Tarts, crossroad to the world. Pop-Tarts. I say we bring back the porn stores.

· Gothamist:

Like Proust's madeleine, the taste of the Pop-Tarts sushi instantly took me back to my childhood. Specifically, memories of attempting to eat bubblegum and graham crackers at the same time. I guess that's why I never tried that again.

· Serious Eats:

I don't know how this could be so much worse than the sum of its parts, but it was. Chalky and powdery and, frankly, vile. The extra fruit filling, maybe? Edibility, 1-10: 0. I physically could not bring myself to swallow.

· Slashfood:

It tastes exactly how it sounds -- sweet, possibly too sweet. I would have been more content to empty out the filling and just eat the fruit wrap. However, I can see why it has such an appeal and I truly believe everyone should try it for themselves.

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