Jamba Juice Fires Back at McDonald's With Cheeseburger Chill Smoothie Commercial

After the success of its Starbucks-esque coffee drinks, McDonald's entered new territory and introduced "real fruit" smoothies, and upstart smoothie chain Jamba Juice is not happy about it. Or maybe a little nervous that their concept has been assimilated by McDonald's, the biggest player in the fast food world?

Thus the great smoothie war of 2010 has begun! And now Jamba Juice has fired back with a cheeky commercial for an imagined "Cheeseburger Chill Smoothie", that takes the humble cheeseburger "to a whole new level" by blending it with ice and topping it with ketchup and mustard swirls. Even Jamba Juice can slum it in the gross foods movement!

Calling it a "delightful mix of real beefy goodness, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection," Jamba Juice asks "Why chew when you can sip?" They even bought the domain cheeseburgerchill.com where you can get a coupon for a dollar off. Similar in spirit to the Obama pizza smoothie, how long until someone actually makes the smoothie, drinks it, and then posts it onto YouTube? We give it a day.

Video: New Jamba Juice Cheeseburger Chill Smoothie!

· New Jamba Juice Cheeseburger Chill Smoothie! [YouTube via AdAge]
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· All Jamba Juice Coverage on Eater [-E-]