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Pop-Tart Gimmickry

pop-tarts-150.jpgPop-Tarts World Café, a retail store/"experience"/cafe opens in Times Square next month, offering customized boxes of Pop-Tarts as well as customized Pop-Tart t-shirts. Eater NY also suggests "toasters within the tables, shabu-shabu style." We can only hope. [-ENY-]

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