Print's alive! Condé Nast is planning on releasing six special-interest publications in the second half of the year reports Mediaweek, including some of their bigger brands including Vogue, GQ, The New Yorker, and their two food titles, Bon Appétit and Gourmet. The "SIPs" will be sold exclusively in stores and on newsstands, with cover prices ranging from $9.99 to $12.99.
"The special editions will build on the popularity of Condé Nast's award-winning magazines, but will focus on more narrow topics or features, such as Glamour "Dos & Don'ts," packaged in a creative and attractive way," said the press release.
We'd bet money for Gourmet and Bon Appétit it means two things: 1. Thanksgiving, and 2. Recycling tons of recipes from their archives.
This follows last week's news that Gourmet is being reborn as Gourmet Live in the fall of 2010.
· Condé Nast Preps Special-Interest Pubs [Mediaweek]
· Conde Nast Dos or Don'ts: Special Editions and Movie Trivia Apps! [Observer]
· All Print Media Coverage on Eater [-E-]