The Shrek movie franchise is being used in what is apparently a very successful marketing campaign for Vidalia onions. The onions have a history of odd marketing tie-ins, having paired up with A&W root beer and Corona in the past, but it appears to be working: as of June 14, "farmers had shipped eight million more pounds of Vidalias than by the same date last year." [WSJ]
Filed under:
Shrek Wire
The Latest
Filed under:
#MeToo, Still
Five years after I went public with my #MeToo experiences in the restaurant industry, has anything really changed?
