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Shrek Wire

vidalia-onions.jpgThe Shrek movie franchise is being used in what is apparently a very successful marketing campaign for Vidalia onions. The onions have a history of odd marketing tie-ins, having paired up with A&W root beer and Corona in the past, but it appears to be working: as of June 14, "farmers had shipped eight million more pounds of Vidalias than by the same date last year." [WSJ]

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