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Bros Icing Bros

bros-icing-bros.jpgBrosIcingBros.com, the site that launched a million Smirnoff Ices, has been pulled at the request of Smirnoff parent company, Diageo. A rep for Diageo said the site was a "misuse of [the] Smirnoff Ice brand," suggesting that the site was not, as previously speculated, a viral marketing campaign. [AdAge]

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