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Adventures in Advertising

grocery-shelf-advertising.jpgA company called Automated Media Services is introducing a system that will allow stores to play commercials on the shelf next to the product they're shilling. Coming to grocery stores in Maryland and Virginia this summer (you lucky fools!), the so-called 3GTVs are aimed at the bottom of the "purchase funnel," which is the moment when you actually make the decision to grab one product over another. [NYT via PSFK