Profiled in the New Yorker, prolific internet wine guy Gary Vaynerchuk articulates his personal brand philosophy: "Nobody walks this earth thinking he’s better than I think I am—I think I’m great. At the same time, it’s so obvious to me that I’m nobody. And my brand is a bridge between those two ideas." Also, he gets twelve hundred emails a day with the promise of responding to each one within four months. [New Yorker]
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