Jon Eick, who runs the three-year old food blog So Good, on KFC adopting "So Good" as its new marketing slogan, something that emerged out of focus groups: "I’m guessing people made other comments in those focus groups like: 'Mmmmmm?' or 'Yummy' or 'This is really greasy' or possibly even, 'Do people really still eat shit out of buckets?' [So Good]
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