Seattle's Best Has a New, Minimalist Logo

Owned by Starbucks, the coffee roaster Seattle’s Best has major expansion plans (partnering with retailers like Burger King, Subway and AMC Entertainment where Starbucks may be too fancy and arugula-y). And part of that means tossing out the vintage logo and adopting a new, minimalist logo that is "more approachable, affordable and accessible."

· New Seattle’s Best: Best-er or Worse? [Brand New]