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Seattle's Best Has a New, Minimalist Logo

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Owned by Starbucks, the coffee roaster Seattle’s Best has major expansion plans (partnering with retailers like Burger King, Subway and AMC Entertainment where Starbucks may be too fancy and arugula-y). And part of that means tossing out the vintage logo and adopting a new, minimalist logo that is "more approachable, affordable and accessible."

· New Seattle’s Best: Best-er or Worse? [Brand New]