Colbert on Hello Kitty Wine: 'In No Way Does it Appeal to Younger Fans'

Last night on The Colbert Report, Stephen Colbert "tipped his hat" to Sanrio and their Hello Kitty wine ("Small enough to fit in your lunchbox") for having the guts to put a kids' cartoon character on alcohol. "But why should Sanrio be the only ones profiting from of our love of alcohol and adorable childhood characters?" asks Colbert, imagining new brand synergies: "Who wouldn't want to open a bottle of Pinot Grouchio, or perhaps take a a swig off of Blue's Booze. Or for that matter, nestle next to a dumpster with the Count's Malt Liquor?"

· Tip/Wag - Hello Kitty Wine [Colbert Nation]